digital marketing degree florida

A McKinley Marketing Partners report on 2017 Marketing Hiring Trends revealed that 56 percent of companies plan to hire more digital marketers in 2017. 2017 demand for marketing talent by function

If you take a closer look at the hiring landscape, it’s clear to see that the talent gap directly affects the hiring in digital marketing roles.

2017 hiring landscape by marketing function

The most in-demand marketing skills were digital advertising (46 percent), content creation and curation (38 percent), and content strategy (34 percent).

2017 demand for skills within digital marketing

But what about the salary of digital marketing professionals? Has the incentive kept pace with the demand? Well, yes.

Digital marketing professionals make $7,000 over their traditional counterparts, and according to data collected by Glassdoor, a digital marketing manager earns an average of $77,015 per year.

How can professionals take advantage of the talent gap in digital marketing to advance their careers and increase compensation?

Is there a four-year degree requirement to enter this field?

If it takes 16 percent longer to fill a position, do you have a chance of being a qualified choice?

Let’s expand and learn how you can transition your career into digital marketing.

digital marketing manager salaries

There is a lot of opportunities available for digital marketers. It is time to take advantage of this career choice.

The truth is, you don’t even need to attend a regular university class to earn a digital marketing certificate.

You can go for an online digital marketing certificate in the comfort of your home. It is fast and convenient. Renowned universities are offering different courses in digital marketing online.

Also, if you prefer a regular classroom teaching, there are good universities that offer such opportunities.

This article provides a guide for prospective students and professionals who want to undertake courses in digital marketing certificate programs whether online or in a typical classroom setting.

1. Duke Continuing Studies
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Duke University was founded in 1838 to serve the needs of the community in Randolph County, North Carolina and over the years transitioned into one of the most prestigious universities in the southeastern United States with the motto “knowledge and religion” at its core.

The Digital Media and Marketing Certificate, offered through the Office of Continuing Studies at Duke University, is a self-paced program designed for people who want to improve their skills in digital marketing or start a new career in the field. It is one of the most comprehensive, non-credit programs with 350 combined instructions/study hours.

The age range of applicant is from 18 years upwards. Applicants should be fluent in the English language, both reading and, writing. They are also required to be computer literate, have a good internet access, and an active email account.

The course empowers students with the right skills required to be professional digital marketers. The syllabus includes:

Digital Marketing Certified Associate (DMCA)
Search Engine Optimization Practitioner
Content Marketing
Social Media Practitioner
Mobile Marketing Practitioner
Pay Per Click Practitioner
Conversion Optimization Practitioner
Web Analytics Practitioner
Email Marketing
The program, which also covers the labs, tools and other short courses, is delivered through streaming video lessons by top-notch authors, speakers, and consultants.

To receive a digital media and marketing certificate, you are required to:

Complete the required module.
Complete six advanced modules of your choice.
Registration for the digital marketing course is always on.

Tuition: $3,195.00

Duration: 12 Months

Contact details: Email digitalmedia-marketing@duke.edu or Call 919-684-3255

2. University of Vermont
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Founded in 1791, the University of Vermont is a New England university with an excellent reputation and storied history. It ranks as one of the 5th of the New England higher education institutions established after Harvard, Yale, Dartmouth and Brown and #11 by Value Colleges for the best value for a digital marketing online certificate.

The University of Vermont’s Digital Marketing Fundamentals Certificate ranks as the #1 in the nation by Best Online Marketing Degrees. Taught by professional practitioners who work with Fortune 1000 companies to create and implement digital marketing plans, the course is designed for marketing generalists, people who are new to marketing, and seasoned marketing leaders who need to know more about the digital marketing landscape.

It offers a detailed overview of digital marketing through research and developing marketing plans. The program modules include:

Overview and Introduction
Search Engine Optimization
Paid Search
Email Marketing
Display Advertising
Social Marketing
Mobile Marketing
Analytics
Careers/More Marketable You
Capstone Project
The course is delivered online.

Discounts are available for members of PMI-CV, VBSR, LCRCC or UVM and UVM Medical Center Affiliates.

Tuition: $1,695.00

Duration: 10 weeks

Contact details: Call (802) 656-2085

3. DePaul University
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Located in Chicago, Illinois, DePaul University was founded in 1898 and is known for enrolling first-generation students and others from the less privileged background. It ranked #120 in the 2018 edition of Best Colleges is National Universities.

Its Integrated Marketing Communications Certificate program provides a detailed knowledge of the basics required to create a clear, cooperative communication strategy for your organization by using advertising, promotion, direct and digital marketing.

Delivered online or on campus, the program is designed for marketing managers, account managers, experienced marketers, and advertising professionals looking forward to launching into the digital marketing niche.

To qualify for the digital marketing certificate, students need to complete three required courses (options below), two elective courses, and one seminar.

Building an Effective Marketing Plan Certificate Program
Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program: Creating Direct, Interactive and Measurable Media Strategies
Online Practical Internet Marketing Certificate Program
Practical Internet Marketing Certificate Program
Tuition: $1,495.00

Contact details: Email jmurray9@depaul.edu or call (312) 362-5913

4. University of California, Irvine
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The University of California, Irvine located in Orange County, California, is a public institution founded in 1965. It is one of the campuses in the University of California system and has a reputation for academic achievement, premier research, and innovation.

The university’s online Digital Marketing Certificate Program is designed for professionals who want to enhance their website performance, create online marketing campaigns, and acquire analytic skills and those who will like to advance in their marketing career.

It covers strategies across mobile marketing, social media, search engine marketing, geared towards helping students to acquire, convert and retain customers.

To earn the digital marketing certificate, enrollees are required to complete six required courses and two elective courses with a grade of “C” or better for a minimum of 16 units.

The required courses are:

Overview of digital marketing
Social media and Internet Audience Profiling
Online Analytics & Measurements
Planning and Developing your Search Engine Marketing Strategy
Website Optimization and Personalization
Developing a Social Media Strategy
The elective courses include:

Display Advertising
Transmedia Marketing Through Storytelling
Email Marketing
Mobile Marketing
Online Video Marketing
Content Marketing
To enroll in the program, you must be proficient in the English language.

Tuition: $3,765.00

Duration: 3-12 months

Contact details: Email henry.ngo@uci.edu or call (949) 824-9796

5. Oregon State University
The Top 28 Digital Marketing Certificate Programs to Enroll

Oregon State University was founded in 1868 and is located in Corvallis, Oregon, northwest United States. The University has the largest total enrollment (more than 230,000 graduates since its inception) in the state. It ranked #15 by Value Colleges for best value for a digital marketing online certificate and #145 in the edition of Best College is National Universities.

It offers a certificate in Digital Brand Management that provides a detailed overview on how to get found on the first page of Google, how to use Social media for marketing, how to get the best out of your branding effort and SEO, SEM, and AdWords.

Taught by top leading industry pros, the online program is designed for marketing and communications professionals who want to be certified in essential digital strategy, technology, social media and content development skills as well as industry-leading professional marketers from top agencies in the world.

It covers four courses that are conducted individually for a period of 5-7 weeks. Upon completion, you will be given a certificate and a digital badge to showcase your credentials.

The courses include:

Social Media & Mobile Marketing
Digital Brand Strategies
Building a Digital Content Strategy
Search Engine Optimization & Search Engine Marketing
Tuition: $1,950.00

Duration: 5-7 weeks

Contact details: Email PACE@oregonstate.edu or call (541) 737-4197

6. University of La Verne
The Top 28 Digital Marketing Certificate Programs to Enroll

The University of La Verne is a private, non-profit, non-sectarian university founded in LaVerne California in 1891 by the Church of the Brethren. It has 8,500 graduate students, part-time, and online learners and about 2,809 undergraduate students.

Its Digital Marketing Certificate Program is intended for sales and marketing professionals who want to enhance their digital marketing knowledge and learn practical skills that will impact their job.

The course topics include:

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